WAFYURL RESOURCES
Short links people can recognize
Custom aliases make a short link easier to read, remember and communicate in a message or campaign.
Keep aliases short and clear
Choose words that describe the destination or campaign. Avoid ambiguous abbreviations, unnecessary punctuation and names you do not have permission to use.
Alias availability
Custom aliases must be unique. If an alias is already in use or reserved by the application, choose another. An alias should not be used to impersonate a trusted brand or mislead visitors.
Use consistent naming
For campaigns, use a consistent naming convention so links are easier to identify when you share or review them.